جاغديش شيث

JAGDISH SHETH
Prior to coming to Emory University, Dr. Jagdish Sheth was the Robert E. Brooker Professor of Marketing at the University of Southern California and the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois. He was also on the faculty of Columbia University and MIT.
PUBLICATIONS
4 A's of Marketing: Creating Value for Customers, Companies and Society (with Rajendra Sisodia), Routledge, 2012, pp. 209.
Chindia Rising: How China and India Will Benefit Your Business, Tata McGraw Hill, India, 2008 and 2011 (updated Edition).
Legends in Marketing (Seven Volumes), Sage, 2011.
Deregulation and Competition: Lessons from the Airline Industry, (with Fred C. Allvine, Can Uslay and Ashutosh Dixit), Sage Publications, 2007, pp. 344.
The Self-Destructive Habits of Good Companies and How to Break Them, The Wharton Publishing Group, 2007, pp. 270.
Firms of Endearment: The Pursuit of Purpose and Profit, (with Rajendra Sisodia and David Wolfe), The Wharton Publishing Group, Fall 2006, pp. 284.
Does Marketing Need Reform? (with Rajendra Sisodia), M.E. Sharpe, 2006, pp. 352.
Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (with Rajendra Sisodia), Sage India, 2006, pp. 350.
Customer Relationship Management: A Strategic Perspective (with G. Shainesh), McMillian India Ltd. 2006, pp. 198.
Customer Behavior: A Managerial Perspective (with Banwari Mittal), Thomson/Southwestern Publishing, 2004, 2nd edition, pp. 487.
Customer Behavior: Consumer Behavior and Beyond (with Robert Widing and others) Thomson, (Pacific Rim Edition), 2003, pp. 560.
The Rule of Three: Surviving and Thriving in Competitive Markets (with Rajendra Sisodia) Free Press, 2002, pp. 277. Translated into several languages including German, French, Japanese, and Chinese.
http://goizueta.emory.edu/faculty/academic_areas/marketing/sheth_jagdish.html

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